CASE STUDY 1: www.odenzaauto.com

ODENZA MARKETING GROUP (Sales that Sell)
Odenza Marketing Group is a travel incentive company which provides incentive packages for different verticals. It enjoys a substantial market share in Time-Share and Automotive Industry where it has been supplying the incentive packages to company’s sales force as closing tools. The President of the company held a strong belief that they have strong growth potential with the Furniture Stores as well as with Jewellery Stores. They tried several marketing strategies but were only able to generate $15k-$20k/month revenue. In new business development, 90% of the company’s business was from repeated customers from Time Share & Automotive Industries. Contact Bridge worked out with their in-house marketing department wherein we utilised our Business development associates to generate leads through cold calling and collected a steady flow of e-mail addresses. These e-mail addresses were utilised in an e-mail marketing program, developed by Contact Bridge’s web team. This 2-tier marketing effort, first by phone followed by e-mail broadcast, resulted in an immediate result. Contact Bridge’s strategic marketing approach acted as timely help as Odenza’s repeat business was deeply affected by the economic meltdown. Currently Odenza is enjoying 400% increase in their new business revenue and is very much supplementing their loss of repeat business- “A stitch in time saves nine”. 

CASE STUDY 2: http://www.callselect.ca

CALL SELECT (Long Distance affair)
Call Select Inc. is a Canadian Telecommunications company based in Vancouver, British Columbia. Call Select Inc. specializes in offering services to ethnic markets across Canada. The company's network now provides long distance services to over 100,000 residential and business customers in Canada. Being part of telecommunications, they were always facing challenges with the quality of sale, chargebacks and disputes by their customers. Since it targets ethnic group for international calling, we stepped in and offered our marketing program where in we developed a targeted lead lists and offered our sales force which is bi-lingual. Telecommunications require a strong quality control as there is a lot of LD Companies that are slamming on to the consumers. Contact Bridge’s in-house quality assurance department worked diligently by listening to the telesales representatives live calls. Each and every long distance switch goes through the audit department. The voice logs are saved for full one year. This resulted in great sales result with no chargebacks and disputes.

CASE STUDY 3: www.ptpdestinations.com

WEST COAST TIMESHARE Ltd. (TOURS, TOURS, TOURS)
West Coast Timeshare Ltd. was one of the first Canadian timeshare development company formed by the people having backgrounds in timeshare and their fingers on the pulse of the industry. Operating actively and expanding rapidly throughout the United States, West Coast Vacations is also both a timeshare developer and RCI Points Master Conversion Broker. With over 50 properties in Canada, US and Caribbean, they have always been looking for a strong call center which can drive quality Day-Tours to their presentation center in Vancouver, Calgary and Edmonton. Contact Bridge worked closely with its marketing department and understood their business model of driving qualified couples for a 90 minutes Presentation. What started off as a three month test, easily got converted into a full time contract from the past three years wherein CB is driving leads to their sales centers.

CASE STUDY 4: www.athelitebasketball.com

ATHELITE BASKETBALL (KICK STARTED THE START-UP)
Athlete Basketball was a concept used by three young aspirants of basketball coaching school. They together put a school which reported around twenty students for the summers. The President and Head Coach realized the need of web presence and approached Contact Bridge. Our web development team understood their vision and developed not only a website but an online store as well. The website has video gallery as well as an image gallery. The students can sign-up online through credit card. They can also buy sports accessories online. This website was developed with a fully loaded user-friendly CMS module. With all these tools in addition to their sports acumen, the start –up venture has more than 700 students per season signed up within a year.

CASE STUDY 5: www.odenza.com

Odenza Marketing Group ( Outsource your customer service blues)
Odenza Marketing Group is a travel incentive company which provides incentive packages for different verticals. It has a substantial market share in Time-Share and Automotive Industry where it has been supplying the incentive packages to company’s sales force as a closing tools. This model required a very tight customer service to their customers. The repeat business for them hover around 90% and they surely wanted happy clients with happy customers. Even a single call with long wait time could have proved lethal for their customer service department. With twenty customer service representatives, their call flow was too overwhelming sometimes. With limited budget in their hands, they were not able to afford extra agents. Contact Bridge brought in their IT consultant who worked closely with Odenza and developed a channel through which all the calls in queue were planned to be routed to India with no wait time and the best thing was that it was all within their budget. Odenza replaced two in-house agents with five agents overseas which gave them extra three agents to take care of the call flow. This indeed put smile on their client’s face.

CASE STUDY 6: http://www.who.int

WORLD HEALTH ORGANISATION (Data Conversion Made affordable)
WHO is the directing and coordinating authority for the health within the United Nations. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, articulating evidence-based policy options, providing technical support to countries, monitoring and assessing health trends. As a part of their 6 point agenda, it is running a survey in Asia-pacific with over 19,000 small towns and villages to evaluate the medical help available at the all levels. They needed to conduct this survey to develop the budget for the year 2010-11 to help improve the health standards in the third world countries. The project manager was facing a challenge of dealing with a high cost of the survey, as each town required 4000 paper based forms to be scanned & digitized followed by data entry into spreadsheets to make statistical report. They required double entry to reduce the errors and to achieve 99% accuracy for each form. At this, Contact Bridge stepped in and outsourced the entire project to their back office in India. The project is going on at 99% accuracy at 35% of the cost as compared with the results of North America.

Outsource call center    Telemarketing    B2B Lead generation    Timeshare leads    Outsourcing in Canada